What’s a ZEBRA?

Simply said, a ZEBRA is:


Your Perfect Customer!

Selling to Zebras will work with you to create a detailed description of your ideal customer. We call this prospect your Zebra because once you know what it looks like, you’ll never miss it again. You will use the Zebra profile to score prospects relative to your perfect customer. You will be able to identify the degree to which a prospect resembles your perfect customer in less than five minutes.

This type of targeted account selling is efficient and effective, ensuring that you only pursue those prospects that are a good fit for your company. As a result, you will see shorter sales cycles and higher close rates. In fact, our customers have attained close rates up to 90% using this strategy.


The next step is what we call ZEBRAselling.

It is a proven methodology for complex sales processes.

ZEBRAselling is a best practice sales approach designed for companies with complex sales processes. It is unlike other sales processes because it changes the way you think about and sell your products and services.

ZEBRAselling is transformational. When adopted by your sales team, it will transform the way they do everything and the results can look like the following:

  • An increase in average deal size and annual sales of 13% (client best – 421%)
  • A reduction in the length of the average sales cycle by 21% (client best – 45%)
  • An increase in the sales pipeline monthly close rate of 102% (client best – 964%)

If you are a B2B sales professional at either the rep level or at the senior management level, would you like to be able to produce those kinds of results, continuously?

Interested in how this could work for your company? You can use the contact form here on the site or you can write to: dewellconsulting@gmail.com

ZEBRAselling can transform your business!