Top Marketing Articles brings great content and they start 2017 with an article about new year’s resolutions from some key marketing leaders in US industry.

This one sums up what we have to emphasize to our customers that adopting a new sales methodology like ZEBRAselling requires a culture change.

Don’t Let Culture Eat Transformation For Breakfast
Aaron Darcy, CMO, GE Digital

Marketing Resolutions For 2017 From CEOs And CMOs