Selling in the New Normal

Closing complex sales in a tough economy is what sales professionals have been trying to do since 2008 when the economy was tanked. At the same time, CEOs throughout the country were having just as tough a time deciding what to buy for their companies to keep them alive and in the running.

One of the best white papers I’ve read on this subject was published by Selling to Zebras and I think everyone who is in the B2B sales industry should read this so I’ve posted the link below.

Selling in the New Normal

For those with eyes to see, and ears to hear!

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