Podcast: Jeff Koser and The Voice of the Customer

voice of customer

The sales world is starting to buzz about something called “The Voice of the Customer” as if it was some sort of new invention.

But, if you want to hear about it from the guy and company who really “invented” it, listen to Selling to Zebra’s CEO, Jeff Koser, talk about this process.

Sit back and explore the radical concept of actually listening to your customer!

The Power of the Voice of the Customer